Business Intelligence
Reporting people trust, built for the decisions it is supposed to serve.
One set of numbers, agreed and owned, in reports leadership actually uses.
Advisory + implementation. Scoped to a defined report set or one decision.
CFOs, COOs and the analysts who spend their month rebuilding the same numbers.
Two reports disagree, month-end takes too long, or every executive has their own spreadsheet version of the truth.
The practice
Reporting strategy
Which decisions the numbers serve, who makes them, and how often. Reports without a decision behind them are the ones nobody opens.
Definitions
What counts as a customer, an order, revenue, complete — written down, agreed across the business, and owned by a name.
Semantic model
One governed model between the data and the reports, so a measure is defined once rather than re-implemented in every workbook.
Report and dashboard design
Built for the question being asked, in a form that survives a board meeting: fewer numbers, better chosen, with the definition available.
Self-service, governed
Certified datasets and clear boundaries, so analysts can answer their own questions without producing a fourth version of revenue.
Reconciliation
The tie-out between sources, the reason each gap exists, and a check in the pipeline so the next gap surfaces before the board meeting.
Adoption
Training on the model and the definitions, because a semantic layer nobody understands gets bypassed within a quarter.
Platform
Delivered on the tooling you already own. Where that is Microsoft, the depth is under Power BI.
Defined once, inherited everywhere.
- 01Definition
What counts as a customer, an order, revenue, complete — agreed across the business and owned by a name.
- 02Semantic model
The measure implemented once, in a governed model that every report shares.
- 03Report
Built for the decision it serves, with the definition reachable from the page it appears on.
- 04Decision
Made on a number nobody is arguing about, which is the only outcome that matters.
Every report re-implements the logic, and every re-implementation is a chance to disagree. Within a year there are four versions of revenue, each defensible, and a monthly meeting about which one is right.
We agree the definitions with the business, build the semantic model they live in, rebuild the reports on top of it, and set the boundaries that make self-service safe rather than a fourth version of revenue.
Definitions before dashboards
Most reporting problems are definition problems wearing a technical costume. Two teams counting differently will produce two answers no tool can reconcile. Writing the definitions down, and settling who owns each one when the business disagrees, is unglamorous and usually the whole fix.
A semantic model is what stops the drift
Define a measure once, in a governed model, and every report inherits it. Define it in each workbook and you have licensed a tool to reproduce your disagreements faster.
Self-service needs a boundary to be safe
Give analysts certified datasets and room to work, and reporting improves everywhere. Give them raw tables and a deadline, and within a year there are four versions of revenue, each defensible.
What you keep
The code and the data·Your existing relationships·Approval and control·The ability to stop·The off switchWhat that means
Start with a 45-minute briefing.
No pitch. We’ll map your situation against what actually works and tell you honestly where to start.